When you connected your WhatsApp account to the app, you might have noticed that Meta asked you to add a payment method. It is also possible that you have faced additional charges on the card you added under the concept of conversation fees. In this article, I will explain you how Meta calculates these costs and why they are not included in your subscription.
Starting from February 1st, 2022, Facebook has globally implemented a new pricing model for WhatsApp messages. With this new structure, WhatsApp Business Accounts are charged per conversation depending on who initiates it: you (business-initiated) or your customer (contact-initiated).
Under this pricing model, you receive free benefits including Message Templates within a 24-hour messaging window and 1000 monthly conversations.
In simpler terms, your business is entitled to 1000 conversations per month at no charge, regardless of whether they are initiated by your business or your customers. Once this limit is reached, further messaging will incur charges on a per “new conversation” basis.
A single conversation is a messaging session that lasts 24 hours and starts when either of two events happens:
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Your business proactively messages a contact that is outside the 24-hour messaging window (business-initiated conversation)
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Your business responds to a contact’s inquiry within 24 hours (contact-initiated conversations).
The first message in the session is paid. The following messages sent within the 24-hour session are free.
The final price for a single conversation of either type depends on the country code of the contact’s number. You can find more information about this at the Facebook Developers portal.
Since Planify X utilizes the official Meta API, we cannot avoid this additional cost for WhatsApp usage, nor cover it for you, as it is linked to your own Meta Business Account.
However, there’s a benefit for you in this: using the official API is a guarantee that our platform is secure and will not be shut down due to lack of Meta’s permissions.
If you have any additional doubts, don’t hesitate to contact us.
