Bulk campaigns allow you to send promotional WhatsApp messages to several contacts with just a couple of clicks. This can be a very effective method to raise awareness and boost engagement, considering that WhatsApp message cam have an average open rate of 80%.

Note that when you are using the QR API, the process is much more straightforward and free, since you are not bound to Meta’s Manager. However, this also comes with a downside: sending messages to numbers you haven’t spoken to before could result in the blocking of your WhatsApp account for violating Meta’s anti-spam policies. Therefore, we recommend to use this tool cautiously and only send messages to contacts you have interacted with previously, with significant time intervals between each message.

In this tutorial, we will guide you through the process to setup a bulk message campaign and share with you some important recommendations to make the most of this tool.

Creating a list of contacts

Log into your account. Go to the WhatsApp section on the left sidebar and once inside, click on ‘Contacts’.

Create a new list of contacts by clicking on the ‘Add New’ button.

Give it a name, select the ‘Enable’ status and tap on ‘Submit’ to save.

Back on the Contacts panel, go to the list you created and click on the ‘Phone List’ button.

Now you have two options to import your contacts. To import them from a CSV file, click on ‘Upload CSV’. Make sure the data inside has the required format, you can download the example template as a guide.

To upload them manually, select ‘Via Form’ and write the list of numbers, one per line. Make sure to use the accepted formats. When you are done, click on ‘Submit’.

Creating a bulk campaign

Go to ‘Bulk Messaging’ on the left sidebar inside the WhatsApp section.

Click on the ‘Add New’ button to create a new campaign.

Select a WhatsApp profile.

Give your campaign a name. Select the list of contacts you previously created.

On the Caption box, write the message you wish to send. Optionally, add an image or video on the Media File section. You can upload it from your computer; import it from Google Drive, One Drive or Dropbox; generate an AI image by clicking on ‘Advanced options’ or select one from the File Manager.

Now it’s time to schedule your bulk campaign! Select a date and a time to start sending the messages. Indicate a minimum and maximum of interval seconds between each message.

Optionally, indicate during which hours must the campaign remain active. Leave this section empty for it to run anytime. When you are done, click on ‘Schedule’.

Important recommendations

Bulk WhatsApp campaigns can be a powerful tool to boost engagement and raise awareness, thanks to their high open rates. However, to maximize effectiveness while avoiding potential account restrictions, it’s crucial to follow the best practices detailed below.

For New Accounts:

• Warm up the account by using it regularly with known contacts for at least two weeks before bulk messaging.
• Set a minimum gap of 50 seconds between messages.
• Avoid sending messages to unknown numbers.
• Use Spintax to vary message content.
• Follow Meta’s WhatsApp policies and avoid restricted topics.
• Do not send messages to WhatsApp Groups.

For Already Warmed-Up Accounts:

• Use a minimum gap of 3 seconds between messages, as WhatsApp detects high message rates.
• Continue using Spintax for message variation.
• Avoid restricted content as per Meta and WhatsApp policies.

By following the steps outlined in this guide you can efficiently reach your audience while keeping your account safe. Experiment with different messaging strategies, maintain healthy time intervals between messages, and always prioritize quality over quantity. Happy messaging!