This feature empowers you to disseminate messages, media content, and critical updates to an extensive array of WhatsApp contacts in a singular, efficient action. It’s especially beneficial for conveying announcements, promotional content, newsletters, and invitations, thereby ensuring your audience remains well-informed and actively engaged.
Initiating a Broadcast Campaign
Access the ‘Broadcasting’ section located under WhatsApp on your dashboard. This is your starting point for creating a new broadcast campaign.
Campaign Creation
Hit the ‘Create’ button to set up a new broadcast campaign. If operating multiple bot accounts, ensure the correct WhatsApp bot account is selected from the dropdown menu.
Assign a distinct name to your campaign for easy identification and tracking.
Select between the 24 hoursĀ andĀ AnytimeĀ options to define the campaign’s target audience:
24 hours: Targets subscribers active within the last 24 hours, allowing for a broad range of message types.
Anytime: Utilizes pre-approvedĀ Message TemplatesĀ for reaching out to all subscribers, regardless of their recent activity.
Refining Your Audience
Utilize Include label idsĀ to target specific subscriber groups orĀ Exclude label idsĀ to omit certain segments from your broadcast.
If opting for Anytime, select a message template and decide on the broadcast timing. Schedule your campaign by choosing a later time and specifying the time zone if necessary.
For a 24-hourĀ campaign, link your message to theĀ Start Bot Flow. This message can encompass text, multimedia, interactive elements with buttons, or e-commerce messages, offering you complete creative freedom.
Finalize your broadcast message and campaign settings in the Visual Flow Builder, then click ‘Save’. Your campaign will be officially created upon this action.
Keep track of your broadcast’s progress and effectiveness directly from the WhatsApp Broadcast page, ensuring you’re informed about its reach and engagement.
WhatsApp Broadcasting is an invaluable strategy for maintaining dynamic communication with your audience, offering a direct and personalized approach to messaging. By following these detailed steps, you can effortlessly create and manage your broadcast campaigns, leading to increased engagement, satisfaction, and conversion rates among your WhatsApp contacts.
