If you wish to identify your visitors via custom parameters, then here is how you can do that.

This feature can be helpful when you have a website that has a membership system where users can log in. If they are logged in, you can specify their identifier (email, user_id, name, etc.) with our tracking code. This becomes very helpful when trying to understand what your users are doing and what problems they encountered on your website.

You can do this by simply adding data-custom-parameters='{JSON_PARAMETERS_HERE}’ like in the following example:

<script defer src=”https://siteanalytics.planifyx.com/pixel/12345678910111213″ data-custom-parameters='{“name”: “John Doe”, “email”: “john@example.com“}’></script>

If that extra parameter is provided, then in the Visitors page you will see an icon near the visitor telling you that that specific user has been identified with custom parameters.

💡PRO TIP: If you are having trouble with this step, hire an expert to do it for you. Get a quote here.

Opt-Out #

We do take privacy and your privacy seriously and we provide you and your users the ability to opt-out of any website that uses our tracking system.

If you are a website owner that uses our tracking services then, we highly recommend you to provide the following option for your users to be able to opt-out of the tracking.

The opt-out process is straight forward and can be done by simply accessing any website that has our tracking code installed and adding the following query parameter in your browser: ?pixel_optout=true

So if your website is https://domain.com/ and you have our pixel tracking code installed, you and your users can opt-out of the tracking by accessing the following URL https://domain.com/?pixel_optout=true.

By doing this, we set a local storage variable in your browser that tells our pixel tracking code to stop and do not further execute. Clearing your local storage, changing the browser or running the site in incognito will enable tracking again as the Opt-Out variable is not set anymore.